All Episodes
Episodes
#189 - How to make your PPC broad keyword campaigns do their job
In this episode, I talk about how broad keyword campaigns can be effective for getting low cost clicks.  ⬇️ Click to view my available resources! https://andyisom.com/  Some products and resources mentioned in this...
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#188 - Patience, Passion, and Processes with 8-Figure Seller Larry Lubarsky
In this episode, special guest Larry Lubarsky joins me to talk about the formula of success. He's a multiple 7-figure seller with a track record of massive success!  All of Larry’s...
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#187 - What’s the difference between Broad, Phrase, and Exact match keywords?
In this episode, I talk about the difference among Broad, Phrase, and Exact match keywords in Amazon PPC. Phrase match is great for capturing a bigger and more relevant audience.  ⬇️ Click to view my available...
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#186 - Why you should separate branded and non-branded keyword campaigns
In this episode, I talk about why I highly recommend separating branded and non-branded keyword campaigns. Mixing branded and non-branded keywords in one campaign can skew your data over time.  ⬇️ Click to view my...
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#185 - If you suck, everything’s saturated
If you don't execute your product idea well, then everything will feel saturated. In this episode, I talk about the importance of operating at a higher level to gain business success.  ⬇️ Click to view my available...
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#184 - UPDATE! DON’T ask your family and friends to leave a review
In this episode, I talk about why you should NOT ask your family and friends to leave a product review on Amazon. It is against Amazon's Terms and Conditions.  ⬇️ Click to view my available resources!...
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#183 - How many keywords should I target in my PPC campaigns?
I've spent over half a million dollars and worked on hundreds of campaigns. Over the years, I've gotten better at executing these PPC campaigns and I've learned which strategies work best. Â In this episode, I talk...
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#182 - When starting a PPC campaign, do you bid high and slim down, or bid low and build up?
If you are going to be aggressive with your daily budget and aggressive with your bids from the get go, make sure to check your campaigns daily and make the necessary adjustments. Â In this episode, I talk about the...
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#181 - How do you develop a superior product than the competition?
If you want to survive and thrive in today's e-commerce landscape, you have to build superior products. In this very important episode, I give 8 tips on how to make your product superior. 1) Do more research on your...
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#180 - How do you promote a purpose with a product?
In this episode, I talk about three things that are important if you want to promote a purpose with a product: 1) Have a purpose that your ideal customer cares about 2) Put your purpose on your product listing and...
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#179 - Where do I see myself in 5 years?
So many things have changed since 2017. In this episode, I share where I see myself and my family over the next five years.  ⬇️ Click to view my available resources! https://andyisom.com/  Some products and...
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#178 - Have we ever discontinued or “re-released” a product?
In this episode, I share scenarios where you discontinue or re-release a product.  ⬇️ Click to view my available resources! https://andyisom.com/  Some products and resources mentioned in this episode may no longer...
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