All Episodes
Episodes
#345 - How to get your money back from Amazon lost inventory
If you're not on top of your FBA shipments, some units may go missing because Amazon occasionally loses inventory. In this episode, I discuss how you can get reimbursed for lost inventory. Amazon won't automatically...
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#344 - You need to create a “moat” around your brand like Harley Davidson and Zappos
In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give...
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#343 - It’s easier to appeal to a specific someone than to everyone
Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and resonating deeply with a specific audience. This process begins with...
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#342 - 6 Common Amazon FBA Mistakes and How to Avoid Them
In this episode, I talk about the six common Amazon FBA mistakes people make: Inaccurate product research Ignoring Amazon's fees Poor inventory management Neglecting product listing optimization Poor PPC advertising...
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#341 - Are mold fees worth it or should you prove the product idea with what the supplier has available?
In this episode, I address a question from my weekly Q&A call: “Should I pay the mold fees and create a fully customized product, or should I simply sell what my supplier already has in stock?” I share the three...
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#340 - We are getting $4 cost per order using this advertising method on Amazon
If you're doing the private label business model, you know how important Amazon PPC is, however, it's getting more and more competitive. It's harder to convert people through this plus advertising costs continue to...
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#339 - Why adding variations is vital to your product's success
In this episode, we dive into the crucial role of product variations in building brand equity and customer trust. When a listing offers only one style, size, or color, it may lack brand appeal and hinder brand...
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#338 - Interview with Owais Amin - My Head of PPC and Operations at Weavos
In this episode, I chat with Owais Amin, our agency partner, about our Amazon strategy, the services we provide clients, and how we can support you in navigating the e-commerce landscape. We also discuss how our...
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#337 - I started doing this one thing every day for 20 minutes
A new powerful practice has elevated my day-to-day performance, yoga. In this episode, I share my experience with incorporating 20 minutes of yoga into my mornings and the profound impact it has had on my performance....
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#336 - What can we learn about expensive cars and happiness
In this episode, I talk about what we can learn about expensive cars and their impact on happiness and finances. Comparing a $90,000 SUV to a $20,000 family car, I discuss the pitfalls of financing vehicles, which can...
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#335 - Student Interview with Brandon - We sold $100,000 but wanted to quit
In this episode, I sit down with Brandon, a student from my coaching program, to discuss his inspiring journey from launching his first few SKUs to surpassing $100,000 in sales. We delve into Brandon's motivations for...
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#334 - The Loss Leader Strategy made one of our clients $1 Million last year
The Loss Leader strategy has long been a staple in the playbook of major retailers, with Costco standing out as a prime example. This strategy involves offering a product at a loss to drive high conversions and...
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